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How Many Transformational Elements of Your Product Can You Highlight in Your Copy?
When your customers visit your website, they immediately want to know–amongst other things–what your product will do for them before they...

Mariann
Mar 10, 20227 min read


Can You List the Seven Things Everyone Wants to Save…?
This is part three of a four-part series about what your prospects most want to know right away as they read your copy. And whether you...

Mariann
Jan 5, 20226 min read


Are You Helping Your Prospects Gain These Seven Things?
Using just one of these is a powerful sales driver

Mariann
Nov 3, 20217 min read


What is Conversion Copywriting?
And how exactly does it get people to say an enthusiastic yes to your offer?

Mariann
Oct 15, 20214 min read
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