Mariann
How Many Transformational Elements of Your Product Can You Highlight in Your Copy?
When your customers visit your website, they immediately want to know–amongst other things–what your product will do for them before they...
Mariann
- Jan 5
- 6 min
Can You List the Seven Things Everyone Wants to Save…?
This is part three of a four-part series about what your prospects most want to know right away as they read your copy. And whether you...
Mariann
- Nov 3, 2021
- 7 min
Are You Helping Your Prospects Gain These Seven Things?
Using just one of these is a powerful sales driver
Mariann
- Oct 15, 2021
- 4 min
What is Conversion Copywriting?
And how exactly does it get people to say an enthusiastic yes to your offer?
Mariann
- Oct 4, 2021
- 5 min
The Four Things Your Prospect Wants the Most
... and they're probably not what you think.
Mariann
- Sep 1, 2021
- 3 min
Curation: A Misunderstood Superpower
People don’t appreciate the value of curation. It’s a fact. But then, why would they? For centuries, we associated curation with art...
Mariann
- Aug 1, 2021
- 7 min
6 Ways to Avoid the Mental and Emotional Costs of Being a Startup Founder
Startups are hard. Really hard — mentally and emotionally. But… Where there is a challenge, there’s prime real estate to learn valuable...
Mariann
- Jul 1, 2021
- 3 min
Why Strategy Is a Building Block of Your Business’s DNA
Strategy is a word with life and an ecosystem of its own. We all want to be strategic and involved in strategy. It’s cool. Yet, we don’t...